Tony is a strategy-driven, brand-focused 19 year veteran of the advertising industry. Prior to founding The BLÜ Group in 2004 he served as a senior account executive for a variety of large, national brands including Hickory Farms, NEBS, and Betty Crocker. Since BLÜ’s inception, Tony has dedicated his time to helping small-mid size businesses and organizations build strong brands while volunteering for a variety of civic and professional organizations, including serving on multiple boards and chairing a variety of committees.

The BLU Group – Advertising & Marketing Designs, Develops, and Launches New Website for ABEE, Inc.

New website includes a custom, fully-integrated shopping cart and enhanced content for search engine optimization.

The BLU Group – Advertising & Marketing recently re-designed, developed, and launched ABEE’s website. The new website includes a custom online shopping cart that is completely integrated into the main site to allow for a seamless experience for ABEE’s customers. In addition, The BLU Group utilized current search engine optimization best practices to help drive organic traffic to the site and will be implementing a monthly SEO program to strengthen ABEE’s online presence, increase sales, and monitor key metrics.

“We are very proud of ABEE’s new website and are looking forward to seeing positive results from it,” said Tony Roberts, President and Brand Builder at The BLU Group. “Our web design and development team worked closely with ABEE to ensure that we created an online experience that embodied what they are all about – fun and adventure,” said Roberts.

ABEE, a Wisconsin based company, is a full-service Challenge Course and Canopy / Zip Line Tour company that provides services in adventure education and experiential program design both nationally and internationally to educational institutions, camps, conference and outdoor education centers, resorts, health care providers, and corporations.

The launch of ABEE’s new website is part of a complete brand overhaul that began earlier this year. ABEE chose The BLU Group to conduct market research, redesign their logo, develop a new tagline, update all of their company materials, and create a variety of marketing components to help grow their business throughout the country. A comprehensive marketing plan is in the works for 2012.

About The BLU Group – Advertising & Marketing: The BLU Group, based in Onalaska, WI, is a full-service ad agency focused on doing whatever it takes to strengthen their clients’ brand and grow their business. They specialize in: Market Research, Brand Platform Development, Marketing Strategies, Broadcast and Print Advertising, Graphic Design, Corporate Identity, Direct Marketing, Website Design, Website Programming, Media Planning and Buying, Search Engine Optimization (SEO), E-Mail Marketing, and Social Media.