Last year, Google changed its algorithm to favor mobile-friendly websites in mobile search rankings. This update became known as “Mobilegeddon.” Now Google is taking it even further and really cracking down with another algorithm change that will increase the effect of its mobile-friendly ranking signal. Google wants to constantly be giving their users helpful, relevant answers when […]
LinkedIn has formed into more than just a recruiting platform, it now has over 240 billion business professionals utilizing it to connect with colleagues, employers, clients, and partners. It also a great platform to share and showcase professional achievements. Your LinkedIn profile is a place for you to build your professional brand, and because you are representing […]
While driving on a short stretch of Highway 16 in Wisconsin from Onalaska to La Crosse and on the return trip, you can count upwards of 80 billboards. The average person would be hard pressed to remember any of them. It’s not because they don’t see them, but rather almost all of them are horribly […]
Over the last 12+ years of running The BLU Group – Advertising and Marketing I have been fortunate to work with hundreds of small businesses and give presentations to hundreds more. During this time I have found that there is a common theme that ties them all together…a lack of time and a lack of […]
In this day and age, when a tragedy or crisis strikes, everyone knows about it almost instantaneously. When tragedies occur, whether they are international or within a smaller community, companies need to know when to show they care and when to be quiet. Last Thursday when Prince passed away, hundreds of brands quickly jumped on […]
Did you know that about 30,000 sites are hacked a day? On average, a website is hacked every 5 seconds. Keep in mind – there is no such thing as 100% safe and secure. However, the more locked doors and walls put in place on your site, the harder it is to get into. In […]
Every so often, The BLÜ Group invites students to come visit our office and talk with us about working in the industry. A few weeks ago several students from Western Technical College joined our creative team to talk about what it’s like to work at BLÜ. This inspired me to write these 9 tips for […]
Nowadays, most businesses have a social media presence, whether it be on Facebook, Twitter, Instagram, LinkedIn, etc. However, sometimes the way that social media impacts your brand gets overlooked and your efforts do not affect your business positively. When social media is used right it generates traffic, builds brands and credibility, is a great PR tool, and […]
It’s not much of a newsflash that more and more consumers are viewing e-newsletters and e-announcements on their mobile devices, but are your e-mails mobile-friendly? Do you have a mobile strategy in place that ensures your users can always access your message and that it looks great? These are important questions to answer since about […]
As we enter our 12th year of helping businesses with all aspects of their advertising and marketing programs, we receive a lot of e-mails and phone calls from local, small businesses needing help building their brand and increasing their bottom line. Understanding that every prospect and client is unique and deserves a customized plan that […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
