I just finished a catalog project here at BLU. As with all design we do, it was branded in a style consistent the client’s brand message and image. It used appropriate fonts, colors, tone of copy, design elements, etc. – all based on their style. But how does a business get to the point of […]
Abstract or dead simple? Clever irony? Cute and playful? There are endless paths to take when brainstorming your new business name. But for many small business owners and entrepreneurs, the naming process is fraught with uncertainty and doubt. Yet, the stakes couldn’t be higher. A business begins with a name — the cornerstone of company […]
In real estate, the three most important things are location, location, location. And, the three most important areas to pay attention to in marketing today are automation, automation, automation. Here are the eight technologies that you can use in any size business to automate and organize your sales and marketing process. These recommendations cover every […]
Mozilla Firefox is one of the most popular and widely used web browsers today. As a web designer, there are a lot of different browser tools at your disposal as well as computer programs. Personally, I use Firefox as my primary browser and Safari as my secondary browser. Both of these browsers have add-ons that […]
It’s 2012 and I can’t resist jumping on the “Things To Do In 2012″ bandwagon. Slowly but surely, people we are meeting with are starting to understand how important is is for them to get involved with social media marketing. Those who are onboard often tell me they are overwhelmed and need help, and they […]
We’ve all been hearing a lot about Pinterest lately, so you’re probably wondering whether you should take the plunge and create a profile for your company. We say you go for it, especially if women are your target consumers–70 percent of pinners are female. Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million […]
Sure, having a website for your business serves a practical need: to draw net-surfing users to your product or service. However, it’s also much more than slapping on a run of the mill two-column template and calling it a day. Nothing kills an online buzz like a poorly designed or drastically outdated website. Dry and […]
Your website is like a car. Have you ever noticed that while there are many varieties of car designs, the basic interior design of a car remains the same? And that there is a dashboard and the lights and wiper switches are around the steering wheel? While you do need to get acclimated to the details […]
Are you cranking out content on Google+ and adding people to your Circles? Are you getting the results you had hoped for? If nobody is sharing your posts, new followers are coming in at a trickle and your comments section is like a ghost town, look to your behavior. Maybe you’re thinking Google+ is not […]
Often accustomed to making a short handoff in 30 seconds, some Super Bowl advertisers are considering a longer pass. Perhaps inspired by the two-minute 2011 Super Bowl ad from Chrysler, in which the automaker boasted that its vehicle were “Imported from Detroit” while rapper Eminem toasted in the background, a handful of the sponsors for […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
