When I see a label it doesn’t just help me decide if I want that product or not, it also inspires me with how it was designed. The shape, color, texture, imagery, and paper all play a part. Take beer labels for example. When I go shopping or out to eat, if I don’t know […]
Since July 2007 when Mad Men first premiered on AMC and Don Draper and Peggy Olson stole the hearts of millions of viewers, ad agencies across the nation held their breath at the potential backlash of stereotyped ad men (and women). Five years, fifteen Emmys and four Golden Globes later, Mad Men’s success has helped […]
Multi-tasking has become a way of life for many of us and with our responsibilities pulling us in many different directions; it’s easy to become overwhelmed. As an Account Executive at an advertising agency, I manage anywhere from 15-20 clients on a daily basis and am juggling dozens of projects at any given time. Since […]
With the vast integration of social media into marketing, now more than ever it is crucial to remember that the main purpose of advertising should be to get people to JOIN your brand rather than just BUY your products. In fact, social media has actually facilitated the notion of joining a brand instead of merely […]
Recently I’ve been working with a variety of different jQuery plug-ins on websites and wanted to share three of my favorites. 1. Nivo Slider – Photo slideshow with a lot of different customizing options and effects. Learn more about the Nivo Slider here. 2. Galleria – A simple JavaScript image gallery framework. What’s nice with Galleria is that they have […]
One of the most tried and true forms of advertising is the print ad. As early as the 18th century, print ads in England were taking shape. Print ads not only convey a brands image, they offer a creative and unique way to reveal a new product or promotion. However, printing in advertising is not […]
Recently I updated our website with a new look that included a web font. Web fonts are great. They allow designers to carry over the look and feel of print pieces to the web. I have been using web fonts for a while on various clients’ websites. Body & Sol ABEE, Inc. Those web fonts […]
When LinkedIn went live in 2003, it made its mark as a place for professionals to network and job hunt. People signed up, posted their resumes and waited for good things to happen. Now the social networking site is evolving into a robust tool for helping individuals and businesses succeed. That’s right, businesses. There are […]
Even though Facebook tends to dominate social web, Twitter is an important tool for social sharing and for building your own community. Twitter is an ideal tool to use to stay informed and to drive traffic to social properties. Most importantly, it helps you build relationships with like-minded people. Below are tips that enable you […]
When building or designing a new printed or online piece it is important to be as efficient as possible. This way you stay on or under budget and stay as stress free as you can. Even though each project is different, and there are different procedures for both web and print work, some parts of […]
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