Have you ever looked back and realized you should have asked a question that you didn’t? When you have a busy day that can change at the drop of a hat it’s easy to let something slip your mind. However, as an Account Executive or Project Manager, nothing should get by you. Having to go […]
Recently, I wanted to get my hair dyed. My friends told me to go to a professional salon, but I didn’t want to spend a lot of money. I opted to go somewhere cheaper (we will call it Salon X), despite all the warnings I received. I now fully understand the phrase, “you get what […]
New website, social media management, targeted direct mail, radio promotions, and creative newspaper ads lead to a spike in sales for golf and dining. Commitment to long term branding strategies pay off in the first half of the year. Like many small business owners, Mike and Mary Drugan of Drugan’s Country Club (Drugans.com) in Holmen, WI, managed […]
Entering into a new position at any job brings excitement, joy, and a little bit of fear. If your new job has anything to do with sales, marketing or growing the company you work for, you will most likely be asked to make a cold call or two. As an Account Executive at an Advertising […]
Have you ever stepped out of your comfort zone by working in an unfamiliar environment? If so, how did it feel? As a student I was involved with numerous activities and internships that were in my comfort zone. When I got an advertising and marketing internship with The BLU Group, I was unsure if I […]
The BLU Group – Advertising and Marketing has been in business for 8 ½ years. We are a full-service ad agency that got its start in a basement and now serve a variety of niches, particularly small businesses in a particular region. Without these small businesses, there would be no BLU, but as we continue […]
Our world is a colorful place. We are able to see millions of colors. Color metaphors such as “seeing red” or “paint the town red” abound in many languages. We all have favorite colors and colors we look good in. It’s no wonder color plays a huge role in design and marketing. If you Google […]
Have you ever wondered why your Facebook posts don’t show up on the wall of all your fans? You post a photo or status update, and see at the bottom left corner of the post that only 200 people saw it. You know you have 500 fans, who in turn have on average 300+ friends. […]
Spend enough time as an Advertising Account Executive and there is inevitably going to be a time when you have to deal with a dispute with a vendor. Whether it be over a bill or the work provided, neither is something anyone enjoys dealing with. Love them or despise them (luckily for me it’s mostly […]
Most of us know the 2012 Summer Olympics are fast approaching and some of us might have heard about the recent publicity and backlash Ralph Lauren received for manufacturing the U.S. opening ceremony uniforms in China. Regardless of the facts behind the situation and that before Ralph Lauren came into the picture, American athletes were […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
