You’re the boss. What’s your system? If you don’t have one, create one. Everything should have a place and there should be a certain way of doing things to maximize efficiency. The best part, you get to create that system for yourself. If you have a method of saving files on the office shared folder, […]
One of the easiest things to do to get press is to go get it yourself. If your company is hosting a benefit dinner for charity with elected officials, business executives, philanthropists, school officials, and local celebrities write a press release and send it out to every media outlet in the city. Then follow up […]
Telling people, “Buy my pizza, ’cause it’s the best pizza in town” does not work; there is no message. There is no story. There is no connection. Crafting the message is making it the best pizza in town. The best pizza in town is subjective. The message makes people think it is the best pizza […]
You want your business to be huge. You want it to dominate the industry. But do you want to do what it takes to get there? You have to build a community of employees, distributors, manufacturers, customers, and other businesses. You have to focus on the day-to-day activities that make this community tight. You have […]
I was talking to my mother today while eating a cinnamon gummy bear. I asked her, with the intention of making a joke of her old age (I have to push my mom’s buttons, it keeps me entertained) if they even had gummy bears when she was a kid. To my surprise, she said, “No, […]
Perfection does not exist. And if you say that you have found perfection, then you might as well quit because what else is there to do? Perfection should be a mission, not a checkpoint. Mistakes should be motivation and opportunity, not a failure. The moment you think you are perfect is the moment you trip […]
Business travelers want to know what that new cell phone can do for them when they are traveling, not how it works. Teenagers want to know what new games are coming out for Wii this year, not how a Wii electronically reads a game. Tourists want to know what foie gras tastes like, not how you made it. This comes down to benefits. What is your product doing for […]
So you want to start your own business? Please don’t come up with business ideas based off the answer to the question, “Will this make me money?” You could sell dead birds to blind children (reference to the movie Dumb and Dumber) and still make money, but it would be highly unethical and not very sustainable. […]
Most restaurants’ food is alright. Most retail outlets’ customer service is alright. Most musicians’ live performance is alright. What does it take to make something more than alright to you? Are the customer’s expectations too high? What does it mean to be alright? Alright is not bad, it can actually mean good. But what it […]
You just had a great idea. Now what? Your new innovative product hit the shelves today. What about tomorrow? The statewide conference that you organized and hosted ended 15 minutes ago. Do you just go home now? If you do something great, you should do something great again. In order to do this focus on […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
