I could talk about how important a social media presence is until I am blue in the face, but I think by now you already understand that. Most of you also probably realize that it’s important to grow your social media fan base, but may not know how exactly to do that. There are many […]
Industry leader in licensed retail and promotional products chooses Onalaska, Wisconsin based advertising agency to design, develop, and manage their new 2013 corporate catalog. The BLU Group Advertising and Marketing (TheBLUGroup.com) is proud to announce that their ad agency was selected by WinCraft (WinCraft.com) to develop one of the company’s primary sales tools – the […]
There’s an old saying that states “It’s easier, and cheaper, to keep an existing client than it is to find a new one”. Now although this may not always be the case due to the potential diminished returns derived from long-term clients, it is mostly true. And for those involved in generating new business at […]
“Be like a duck. Calm and collected above the water, but paddling like hell under the surface.” This means that on the outside you’re doing great, but on the inside you’re scrambling to get things to work and come together. I love what I do, but there are days that are a lot more stressful […]
There are many things that go on behind the scenes at an advertising agency: late night brainstorm sessions, multiple creative concepts that never make the cut, and mock-ups taped up on every wall of the conference room. Most often these events occur without the client ever knowing, as they are all part of the process […]
Being a college student I always got asked the same questions. What’s your major? Why did you choose that? What do you want to do with your degree? For me, I went into school as a declared marketing major and stayed on the same course and graduated with a degree in marketing. I always […]
With new social media networks popping up at what seems like a daily basis, it’s hard to figure out which networks you should be using as a business. Though there isn’t an easy button to push, with a little advice and research, you’ll be able to sort through the masses to find your perfect match(es). […]
The importance of having accurate customer information. I recently received an e-announcement from Ford – Owner Advantage Rewards. Usually, these contain coupons for $X amount off a car service or a free oil change for my vehicle. I like receiving these updates and the savings they offer will come in handy the next time I […]
Content creation is one of the most important aspects of social media marketing. Facebook determines what posts get seen by which fans, so the content of the posts need to appeal to Facebook’s algorithm. You need to post the content at the appropriate times, as well as develop content that will resonate with your fans. […]
Lately I have been designing a lot of e-mail marketing materials and thought I would share some tips to designing an effective e-newsletter and/or e-announcement. I pared them down to six quick tips you can use right away. Tip 1: Remember your audience. Always keep your audience in mind when designing and building your e-newsletter or […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
