Have you ever stepped out of your comfort zone by working in an unfamiliar environment? If so, how did it feel? As a student I was involved with numerous activities and internships that were in my comfort zone. When I got an advertising and marketing internship with The BLU Group, I was unsure if I […]
The BLU Group – Advertising and Marketing has been in business for 8 ½ years. We are a full-service ad agency that got its start in a basement and now serve a variety of niches, particularly small businesses in a particular region. Without these small businesses, there would be no BLU, but as we continue […]
Our world is a colorful place. We are able to see millions of colors. Color metaphors such as “seeing red” or “paint the town red” abound in many languages. We all have favorite colors and colors we look good in. It’s no wonder color plays a huge role in design and marketing. If you Google […]
Have you ever wondered why your Facebook posts don’t show up on the wall of all your fans? You post a photo or status update, and see at the bottom left corner of the post that only 200 people saw it. You know you have 500 fans, who in turn have on average 300+ friends. […]
Spend enough time as an Advertising Account Executive and there is inevitably going to be a time when you have to deal with a dispute with a vendor. Whether it be over a bill or the work provided, neither is something anyone enjoys dealing with. Love them or despise them (luckily for me it’s mostly […]
Most of us know the 2012 Summer Olympics are fast approaching and some of us might have heard about the recent publicity and backlash Ralph Lauren received for manufacturing the U.S. opening ceremony uniforms in China. Regardless of the facts behind the situation and that before Ralph Lauren came into the picture, American athletes were […]
Taking time to step back from what you’re working on can make a big difference not only on your mental state but also your health. I try and take a break from sitting at my computer once an hour to stretch, walk around, and take a break from looking at a screen. I’ve heard that […]
Each one of us in the business world interacts with numerous people every day; from vendors and prospects, to customers and co-workers. Meetings are held and decisions are made, and most of the time, we hope each project that comes from it will turn-out as planned. However, all too often as an Account Executive at […]
Last weekend my husband and I went to the Steamboats Days car show in Winona, Minnesota. We love going to car shows – my husband for the cars and what’s under the hood and me, a graphic designer, for all the different designs, shapes, sizes, and colors. I particularly love the beautiful Bel Airs and […]
I recently took a family trip to San Francisco. While on vacation I encountered an interesting business that was purchased by Starbucks for $100 million, La Boulange Café and Bakery. I came across the neighborhood bakery the first day of the trip and soon found out that the quaint French pastry shop with delicious salads, […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
