There are many things that go on behind the scenes at an advertising agency: late night brainstorm sessions, multiple creative concepts that never make the cut, and mock-ups taped up on every wall of the conference room. Most often these events occur without the client ever knowing, as they are all part of the process […]
Being a college student I always got asked the same questions. What’s your major? Why did you choose that? What do you want to do with your degree? For me, I went into school as a declared marketing major and stayed on the same course and graduated with a degree in marketing. I always […]
With new social media networks popping up at what seems like a daily basis, it’s hard to figure out which networks you should be using as a business. Though there isn’t an easy button to push, with a little advice and research, you’ll be able to sort through the masses to find your perfect match(es). […]
The importance of having accurate customer information. I recently received an e-announcement from Ford – Owner Advantage Rewards. Usually, these contain coupons for $X amount off a car service or a free oil change for my vehicle. I like receiving these updates and the savings they offer will come in handy the next time I […]
Content creation is one of the most important aspects of social media marketing. Facebook determines what posts get seen by which fans, so the content of the posts need to appeal to Facebook’s algorithm. You need to post the content at the appropriate times, as well as develop content that will resonate with your fans. […]
Lately I have been designing a lot of e-mail marketing materials and thought I would share some tips to designing an effective e-newsletter and/or e-announcement. I pared them down to six quick tips you can use right away. Tip 1: Remember your audience. Always keep your audience in mind when designing and building your e-newsletter or […]
The BLU Group Advertising and Marketing selected to design, develop, and market a new website for Midwest resale fashion boutiques. Website features provide visitors with fashion tips, seasonal trends, and access to all of Cherry Pickers social media networks. The BLU Group Advertising and Marketing (TheBLUGroup.com) recently designed and developed a fresh new website for […]
The world of online design has so many aspects it can easily be overwhelming. File size, browser type, image format, monitor width, and device type, are just a few of the considerations. Due to the many variables, it can be a daunting task to successfully design and publish an online project so here are some […]
All hail the great, all-mighty, Social Media Network! Ever since Jennifer Livingston stood up to her bully, the power of social media has been evident around the globe. Many of us knew how important it was to keep a watchful eye on our business social media pages, but after this event, the realization really hit home. When […]
As an Account Executive I see many different projects come through the agency’s doors, with website design and development being one of the most common. When beginning a new project, no matter what the scope, it’s important to ensure a smooth start by asking the right questions and gathering the appropriate information. That’s why I’ve […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
