Life is a back and forth chain of interactions between individuals. Business is no different. A clothing store offers a college freshman the newest look and the coed offers the store a handful of new customers. A baker provides a church with free donuts every Sunday and the church lets the baker advertise for free […]
Did you ever do the word puzzles when you where in elementary school called mad libs? Filling in the blank with words to create a story that only an eight year-old would think is funny. Mad libs are fun for children and a good way to keep kids quiet on long car rides. But when […]
Babies don’t have girlfriends, yachts, or eat lobster, but they do in E-trade commercials. Computers don’t wear suits, jeans, and t-shirts or look like people for that matter, but they do in Apple commercials. Troy Polamalu is not 2 feet tall and does not get pulled from a tree stump on February 2nd, but he […]
An inexperienced business owner will focus on his product, his customers, and his business practices as separate single entities that create one business and allow him to sell goods and services. A mid-level business owner will look at all of the separate parts and ask, “How can I make these work together?” But the adept, […]
When I was growing up there was one girl who I always liked. Sad part was she never liked me (Well, I was sad at least). Once I grew out of this stage and realized that she did not like me…15 years later, I was much happier. I met new girls, had more fun and […]
You may think that consistency is a good thing, and it is if you are selling cookies, open-heart surgery, or a pair of running shoes. But from a marketer’s perspective consistency is boring. You need to shake people up, make them jump. A good scream or laugh never hurt anyone. If you look back at […]
What’s stopping you from being creative? What’s stopping you from confronting your coworker? What’s stopping you from changing the logistics of your wholesale process? It’s usually you. Your fear of losing what you already have. Your resistance to being in uncomfortable situations. Your stubborn attitude. Your mind, if you don’t use it, will go on […]
Do you ever catch a coworker sitting aimlessly, twiddling their thumbs, staring at a blank computer screen counting down the clock? It’s just plain annoying. And when it comes to running your business, it is just plain unacceptable. Twiddlers do not want to be at work; that is all it is to them is work. […]
Everything has a purpose. Even when you chose to do something aimlessly just for the sake of doing it, that serves a purpose in itself. The trick is to find the right purpose for what you are doing. If you are the volunteer recruiter for a non-profit your purpose is not to see how many […]
You could have the most successful business in the industry for the last five years, but what do you do when industry standards change in two years from now and you were not planning for the changes while your competitors were? Even worse, what happens once the industry standards change and you are still too […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
