To be afraid of conflict is to be afraid of living. In business, it means being afraid of making a sale, launching a new product, or telling your workers to stop stealing. Conflict makes things happen; conflict is things happening. Nothing fixes a slacker in the office like a good confrontation — they either change […]
Most people never find that one little thing. It takes time to. Most of the time we do not even know what that one little thing is, even when we have been doing it all along. But it is that one little thing that separates us from the rest. It is little but it is […]
At the end of the day, unless you’re flying to the moon (and even then), there are always people trying to do exactly what you do. This may be upsetting, it may make you feel unoriginal, or you may not even care. But, what you should do is learn from these other people. Being able […]
How do you stay fresh, stay relaxed, and keep the office a positive place to conquer the world? Here’s 10 ways to stay fresh: Hire a masseuse for the office during the last week of every month. Have a weekly industry related game for all in the office — it will keep people competitive, motivated […]
Life is a back and forth chain of interactions between individuals. Business is no different. A clothing store offers a college freshman the newest look and the coed offers the store a handful of new customers. A baker provides a church with free donuts every Sunday and the church lets the baker advertise for free […]
Did you ever do the word puzzles when you where in elementary school called mad libs? Filling in the blank with words to create a story that only an eight year-old would think is funny. Mad libs are fun for children and a good way to keep kids quiet on long car rides. But when […]
Babies don’t have girlfriends, yachts, or eat lobster, but they do in E-trade commercials. Computers don’t wear suits, jeans, and t-shirts or look like people for that matter, but they do in Apple commercials. Troy Polamalu is not 2 feet tall and does not get pulled from a tree stump on February 2nd, but he […]
An inexperienced business owner will focus on his product, his customers, and his business practices as separate single entities that create one business and allow him to sell goods and services. A mid-level business owner will look at all of the separate parts and ask, “How can I make these work together?” But the adept, […]
When I was growing up there was one girl who I always liked. Sad part was she never liked me (Well, I was sad at least). Once I grew out of this stage and realized that she did not like me…15 years later, I was much happier. I met new girls, had more fun and […]
You may think that consistency is a good thing, and it is if you are selling cookies, open-heart surgery, or a pair of running shoes. But from a marketer’s perspective consistency is boring. You need to shake people up, make them jump. A good scream or laugh never hurt anyone. If you look back at […]
Reach out to Tony Roberts, our CEO and Director of New Business Development.
